The Union Blog

How to write your manifesto...

So, you’ve decided to run in the Students’ Union Elections, yay! This is the beginning of a career in politics and public speaking (or not)… but it is the beginning of a fantastic experience and training in your professional career. But before you start your campaign to be elected, you have to submit a manifesto. 

Does this bring you back to your days of writing a personal statement for University? Maybe. However, your manifesto is a professional piece that needs to persuade students you’re the person for the role, all within 500 words. You don’t have to be a journalist or a copy writer to write a great manifesto, but you do need commitment to the cause. Read the following tips for some advice on how to approach it. 

1. Do your research

The best advice is to understand your voters are a diverse range of fellow students, so maybe chat to your course mates and go out on campus to get feedback about what change they want to see. You’ll be representing students, so what better way to be elected than by learning what they want to change?

2. Be concise, yet friendly

Try to use clear language and avoid waffling. Long winded sentences that you could achieve in a couple of words could alienate other students, so write in a concise and friendly way that students will understand. Also consider a creative catch phrase to encapsulate your manifesto will help you be more memorable. 

3. Be original! 

You might want to include your past experience and how this will help you if you get elected. Apply your skillset to the role and make it personal. Top tip: consider including your favourite inspirational quote. 

4. Proof read, proof read, proof read 

Once you’ve done your first version, let it sit for a couple of hours and come back to it with a fresh mind. With a newly caffeinated set of eyes you’ll spot errors you didn’t before. Also remember to read it aloud to see how it flows, as well as getting a friend to look over it for a second pair of eyes! 

5. Be confident 

Try to avoid sounding hesitant and unconfident. You want to believe in yourself and what you stand for. Treat it as a mission statement for what your values are and want to achieve in office, whilst making sure it is realistic and achievable. 

Good luck! 


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