Becoming a Campaigner

Welcome to the Campaign Toolkit, a section where you will find all the information you need to start running your own campaigns.  Anyone can become a campaigner!

A campaign always starts with an idea or a passion to make positive change where it matters to you most.  This is followed by a group of actions that are accomplished to achieve an end goal.  Campaigning is about making sure everyone has their voices heard around an issue that has not yet been tackled, with some past examples of successful campaigns at the University of Brighton being: Climate Change Emergency, Consent Awareness, and the Safe Way Home Scheme.

Below you will find a range of tools and resources that will help you to take the first steps in running an effective campaign…


You can advocate for anything that is of interest to you! 

SMART goals are:

  • Specific: Well defined, clear, and unambiguous

  • Measurable: With specific criteria that measure your progress toward the accomplishment of the goal

  • Achievable: Attainable and not impossible to achieve

  • Relevant: Within reach, realistic, and relevant to your campaign purpose

  • Time-bound: With a clearly defined timeline, including a starting date and a target date. The purpose is to create urgency.


One example of Students and Staff coming together at the University of Brighton is the Hedgehog Friendly Campus campaign.

Here are some example SMART goals that the campaigners may have come up with…

  • S – To increase Hedgehog extinction awareness at the University of Brighton

  • M – To increase Hedgehog extinction awareness by 20% at the University of Brighton

  • A – To collect student and staff data via quarterly surveys and after meetings/events to ensure that awareness is being raised at the University of Brighton

  • R – To host weekly group meetings where aims and events are discussed and planned at the University of Brighton

  • T - To increase Hedgehog extinction awareness by 20% from the start of the 2021/2022 academic year to the end of it at the University of Brighton


Something to note…

If your campaign is focusing on raising awareness of an issue, and not designed to solve an issue, you can still set SMART goals because you are looking at making tangible behavioral change. However, it might not seem so clear how to measure the impact. Why not think about ways that you can?

For example, if you’re aiming to raise awareness of student safety, perhaps something as simple as asking people what they know before and after an event can be an effective way of measuring impact. If there’s been an increase in their knowledge, you’ve made tangible change!




Head back to our main Campaigns Hub for more information about how we can assist you!


Interactive Documents

Can't access a document we have linked to? See our list below to gain access to the original PDF files: